McKinsey & Company completed an international study, A Cost Curve to Improve Road Safety, evaluating traffic safety measures according to cost effectiveness. The idea is that we invest in those measures that are most effective preventing or minimizing incidents compared with the expense to determine the most cost effective.
For example traffic along McEwen and Thompson can be quick. What is the best way to address the issue? There are four factors to consider:
- Education - driver safety and knowledge of speed limits and the zone;
- Enforcement - radar zones and police presence such as ticket issuance;
- Infrastructure - does the design of the road contribute to speeding;
- Regulation - do the regulations address the use of the roadway?
- Technology - are there tools available to address the issue?
- Increase in penalties, - enfprcement
- Education in schools, - education
- Law severity, - regulation
- Awareness and education, - education
- Lighting, - technology
- Information, Communication and Control campaign, -
- Updated road signs, - technology
- Pedestrian crossings, - infrastructure
- Raised pedestrian crossings, - infrastructure
- Rumble strips, - infrastructure
- Speed control device, - enforcement, technology
- Increased police patrols, - enforcement
In case you are curious, the most effective measure is an increase in penalties with a saving of about $70 per death but only preventing about 25 deaths per year. The most expensive is the installation of bike lanes with cost of around $550,000 per death. However the number of deaths per year prevented is around 410.
As I indicated earlier we are still awaiting our transportation study and I am looking forward to what they have to say to increase safety and enhance traffic flow in Kindersley. I will provide highlights of the document after reviewing it.
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