FCM Workshop: Raising More Money Without Raising Taxes or User Fees

·         It takes 18 – 24 months to develop effective sponsorships and partnerships

·         Nainamo spends 12.5% of budget on grants to social agencies

·         87% of Canadians believe that companies should sponsor public facilities

·         Suggestion was made that local groups should be taught more about raising their own funds rather than go to local government (social agencies ask Nainamo for 12.5% of City’s budget every year)

Attendees at the Workshop

·         In Toronto some partners and sponsors fund operations

·         Toronto has an “Office of Partnership”

·         Partnership is:

     ·         Collaboration

     ·         Donation

     ·         Event sponsorship

     ·         Program sponsorship

     ·         Naming rights

     ·         Joint ventures

     ·         P3s

·         Sponsorship is a business relationship that has a contract with predetermined benefits

·         Donation is a cash or in-kind contribution

·         Policies are needed for:

     ·         Donations (ceilings to prevent undue influence)

     ·         Sponsorship

     ·         Naming Rights

     ·         Maintenance Funds

     ·         Advertising

     ·         Unsolicited Proposals

·         Partnerships and Sponsorships need strong strategic direction