Saturday 31 May 2014

FCM Workshop: Raising More Money Without Raising Taxes or User Fees

·         It takes 18 – 24 months to develop effective sponsorships and partnerships
·         Nainamo spends 12.5% of budget on grants to social agencies
·         87% of Canadians believe that companies should sponsor public facilities
·         Suggestion was made that local groups should be taught more about raising their own funds rather than go to local government (social agencies ask Nainamo for 12.5% of City’s budget every year)
Attendees at the Workshop

·         In Toronto some partners and sponsors fund operations
·         Toronto has an “Office of Partnership”
·         Partnership is:
     ·         Collaboration
     ·         Donation
     ·         Event sponsorship
     ·         Program sponsorship
     ·         Naming rights
     ·         Joint ventures
     ·         P3s
·         Sponsorship is a business relationship that has a contract with predetermined benefits
·         Donation is a cash or in-kind contribution
·         Policies are needed for:
     ·         Donations (ceilings to prevent undue influence)
     ·         Sponsorship
     ·         Naming Rights
     ·         Maintenance Funds
     ·         Advertising
     ·         Unsolicited Proposals

·         Partnerships and Sponsorships need strong strategic direction

No comments:

Post a Comment